Whatever business you are in, this will work for you.
When your customer is looking for what you are providing, ask yourself - where do they go to find it? In many cases, the answer is Google. They go to Google, search for your product or service and purchase the one that catches their eye first. And because of this, if you are not turning up on page one, you are losing money and in big trouble! You know what they say, the best place to hide a dead body is on page 2 of Google.
How do I get there?
There are 2 ways to show up on page one of Google and you should do both. 1. Optimize your website's SEO (search engine optimization) and this will get you there organically (for free). 2. Pay for Google Adwords.
Once you get this in place you will have a new constant source of leads for your business. This has worked for me and it can work for you too. If you do what I have suggested above, you will be put in front of motivated buyers at the exact time they are looking for - what you provide. Nothing is more valuable than that.